Merging market research data streams

As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize they need to leverage both internal and external data sources to better compete in […]

Latest Articles

Hey there…have you heard of me?

In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]

Census Regions – What it means for Hispanic Sample

Census Regions

Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic population distribution in the U.S. is considerably different than the rest of the population. For […]

Sampling and Other Considerations for Mobile Research

In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]

Three keys for designing effective mobile surveys

mobile surveys

At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]

Top 2 Box Score – Avoid the Pitfall

Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]

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“How To” Posts

Targeting customers

The Beginner’s Guide to No-Cost Market Research

I have a client I’ll call Sandy, who is starting a new business. She’s been running a successful non-profit organization for 4 years and she’s been freelance writing for at least a decade, but as she was moving into a more product-centered business, she was floundering. She scheduled a couple events that didn’t fill and […]

Managerial Economics for Dummies book cover

Managerial Economics For Dummies

The following is an excerpt from Managerial Economics for Dummies. Published under license from John Wiley & Sons, Inc. Successful businesses satisfy consumer desires. Knowing how consumers decide which desires to satisfy and which to leave unsatisfied is an important component in your managerial decision-making. Consumer theory describes how customers determine the purchases they make. […]

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How To Monitor the Quality of Respondent Answers

On March 19, 2015, the esteemed Annie Pettit of Peanut Labs led us through a brief but insightful presentation on data quality lessons from the survey design perspective. As researchers who are actively engaged in survey implementation, we want to ensure that the responses we are collecting are as accurate as possible. This requires a […]

Steps

Missed the Discrete Choice Conjoint Webinar? Never Fear.

Today Survey Analytics held a very well-attended webinar entitled, “How to Run Discrete Choice Conjoint Analysis.” Missed it? Never fear. Click this link for a copy of the webinar video and slides. The webinar recording will help you understand: What discrete choice conjoint analysis is The theory and logic behind discrete choice conjoint analysis When to use […]

Mobile research at Dunkin' Donuts

Mobile Research Overcomes Fading Affect Bias

At the annual one-day conference of the New England chapter of the Marketing Research Association Wednesday, Amit Ghosh of the Forbes Consulting Group discussed the need for “in the moment” mobile market research. A key imperative driving mobile research is Fading Affect Bias, Amit said. “Time heals all wounds, and that’s a problem. The Fading […]

bulb and team of paper man showing concept of teamwork

3 Phases of Collaboration Throughout the Innovation Lifecycle

When companies or individuals consider crowdsourcing as a component of ongoing innovation for their organization, they often think that their network is only involved in the initial phase: ideation or idea gathering. This phase of crowdsourcing is often referred to as open innovation. And although numerous innovation software solutions provide this base level of functionality, […]

calipers

Measuring the Effectiveness of Your Blog

After you’ve been blogging for a few months, it’s a good idea to take a step back, examine what’s worked, and refine your blogging strategy. Especially if you have only recently begun blogging, it’s important to frequently review your strategy and successes, to make sure that you are progressing toward your goals. This can be […]

CustomerSatisfactionLoyalty

The ABCs of CSAT

Later this week I’ll be attending the Net Promoter Conference in San Francisco.  I’m really looking covering this event for Research Access. Customer satisfaction (or CSAT) measurement is a highly specialized, but vitally important, part of the research world.   Yet I think there are many researchers and marketers who aren’t terribly familiar with the ins and outs […]

rubric

Data Visualization Lesson 3: Abela’s Rubric

Kudos to cartographers, glory to graphic illustrators, and applause to artists of the digital kind:  I give thanks and praise that I don’t have to draw original data graphics by hand.  (I might be the only person in America who can manage to draw a crooked bar graph using both a ruler and a level). […]

Calculator

Determining Price: The van Westendorp Price Sensitivity Meter

Determining the best price for a product or service is a common marketing research question.  I usually start my conversation with a client asking whether their product has all of its features set or if they also need to test a range of features other than price.  If they are testing variable features in addition […]

Big Data

What is “Big Data,” and What Can I Do About It?

There are a lot of buzzwords out there in market research, and Big Data is one of them. I’ve been hearing that term everywhere. I’m proud to announce that Research Access is partnering with GreenBook to bring you a webinar to help you understand Big Data. This is the first in a series of webinars […]